More Than Camo: Why Wetland Conservation Matters to Me as a Mom
When I first started Velvet Fawn®, I wasn’t just thinking about fabric, prints, or kids’ clothing. I was thinking about my boys. As a mom of two, who also happens to homeschool and run a business, I spend a lot of time thinking about the world they’ll grow up in.
For us, the outdoors isn’t just a backdrop. It’s where my boys learn to play, explore, and find adventure. It’s where our family slows down, away from screens and busy schedules. It’s also where I see the need to protect something bigger than ourselves.
That’s why our partnership with Mossy Oak® is so much more than camo. Mossy Oak® has always stood for a connection to land, water, and wildlife, the same things I want my boys, and your children, to cherish. Together, we share a commitment to wetland conservation.
How Your Order Gives Back
Every time you shop Velvet Fawn® or Buck Brothers®, you’re not just buying clothes. You’re helping us give back to the wetlands, the places where ducks take flight, where deer wander, and where so many memories are made. A portion of every duck-themed product goes directly to protecting these spaces through donations to Ducks Unlimited, because I want my kids (and yours) to still see mallards skimming across the water years from now.
As a mom, that matters to me more than anything: building something that lasts. Not just clothing, but a future where our children can keep experiencing the wild, messy, beautiful outdoors.
So when your little one pulls on a Mossy Oak® or a piece with a mallard on it from our collection, it’s not just camo or a mallard. It’s a connection, to nature, to family, and to a cause that matters.
Thanks for being part of this journey with us. Together, we’re raising the next generation to value not only what they wear, but the world they play in.
— Chloe Hall, Founder of Velvet Fawn & Buck Brothers, mom of two
Shop The Mossy Oak Collection →
See How Your Order Gives Back →
