Why We Don’t Sell to Big Box, Amazon, or Dillard’s
(And Why That’s Good News for You)
At Velvet Fawn® and Buck Brothers®, our heart is with the independent retailers who bring our brand to life in their communities. From the very beginning, we’ve made a clear decision: we don’t sell to big box stores, Amazon, or department store giants like Dillard’s. Here’s why that matters to you:
1. Protecting Your Competitive Edge
Big box and Amazon thrive on volume and price-slashing. That model might work for mass-produced basics, but it destroys the value of boutique brands. If our products sat on Amazon or Dillard’s racks, they’d instantly become your direct competition, with margins you simply couldn’t match.
By staying out of those channels, we ensure our styles remain exclusive to independent retailers like you. Your customers won’t find Velvet Fawn® or Buck Brothers® in a bargain cart or a two-day Prime box.
2. Protecting Your Margins
We know how important margin is to keeping your doors open and your staff paid. That’s why we design with retailers in mind:
- Healthy keystone margins built into every wholesale price.
- No sudden markdowns from corporate giants undercutting you.
- The confidence that when you invest in a collection, you’re not competing against your own supplier.
Our success depends on your success—period.
3. Supporting Local & Family-Owned
Independent retailers aren’t just stores. They’re the heartbeat of communities, the place where families shop, and where kids grow up knowing the owners by name. By choosing not to chase big box placements, we’re doubling down on you! The store owners, the buyers, and the families who make small business matter.
4. Exclusivity Builds Brand Loyalty
Your customers come to you because they want something unique. They want quality, story, and authenticity, not a mass-market label. By staying out of Amazon and department stores, we protect that sense of exclusivity. When you carry Velvet Fawn® and Buck Brothers®, you’re carrying something that feels special, curated, and worth every penny.
Our Promise
We’re in this for the long haul with our wholesale partners. That means:
- No Amazon. No Dillard’s. No big box.
- Products that maintain their value.
- A brand story that supports boutiques and specialty shops first.
We’re here to help you win—because when you succeed, so do we.
Want to learn more about becoming a Velvet Fawn® or Buck Brothers® stockist?
Apply for a Wholesale Account →